YouTube is one of the most popular platform accessed by users to watch videos. 6 out of 10 people prefer watching videos online rather than reading the usual content on the internet. After Google, it is the most used search engine, making a necessity for brands to make a strong presence over the channel.
YouTube has various features that make it a necessity for every digital marketer. YouTube can be used for creating, sharing and promoting the products through online communities across the globe. If you are not sure how to do that, then we have got some ways that will help you in creating and promoting your YouTube channel.
Want to establish your brand online? Then SEO is just what you should be thinking about. SEO is a holy grail for marketers who want their website to rank in the top search. Optimization is vital for your channel, profile and videos helping in making your content discoverable.
YouTube take multiple factors into the account, so add information wherever possible based on the relevant keywords in titles, descriptions and other places in the profile. Be it the channel, the individual video or the profile, optimization is a must for all.
The first thing that a person notices while browsing or searching videos is the title. The title gives you a clear idea of what the video is all about.
As an advertiser, you must pay a keen attention to the details present in the YouTube. The clear, crisp and concise title could be the add-on which will lead to more people clicking on the video. Google shows up to 66 characters in search results, so better try to wrap up it under that.
In order to rank higher in the search results, try to put one or two relevant keywords in the title. If you are a beginner and not sure how to do it then take the help of a tool like Google AdWords Keyword Planner.
While browsing on YouTube for some videos have you seen a preview image that is present on the video that is a thumbnail. A thumbnail is the first thing that a user looks upon. So, while putting the thumbnail on the video make sure to use a high-quality image which aptly describes the content present in the video. The thumbnail should grab the eyeballs and convince the user to click on the video.
Your thumbnail must:
Take a note to use a 16:9 aspect ratio as it is mostly used by big players and users in the YouTube. Whereas YouTube give you plenty of options to choose from or you can create a custom thumbnail.
What if you post a content and your audience is not aware of that, they’ll miss out on something that might work as a useful resource to them. So before publishing any video, you must make sure that your audience is aware of the new post that is up on your channel.
What’s the better way of doing that other than email marketing? Email marketing has always been a full proof method of updating your audience with the latest video and content on your website.
Top players in the game still use email marketing to get the audience and engagement. There are multiple ways of approaching your audience on YouTube:
Advertising has always been a rock-solid strategy to reach out to a new audience. YouTube gives a number of ways in which you can showcase your content in front of millions of users.
You can start running the ad campaigns for the video. Remember to add sufficient AdWords to your video and create an ad that matches your audience.
Other than all the above-mentioned points, you can promote your video on various social media channels. You can also try being active in the niche communities by subscribing to channels, commenting and giving feedback on videos.
The revolution in the digital marketing world has disrupted all the social platforms (Facebook, LinkedIn, Google Plus, Twitter, Instagram, Pinterest…) by placement of ads and targeting methods. Every social media plays a crucial role when it comes to promotion and engagement. YouTube has its own share when it comes to promoting your brand online. There are many digital marketing agencies which come up with strategies to promote the business online. If you know any such trends that I’ve missed out on, then reach us at SuperX Growth Hackers. Meanwhile, keep yourself updated yourself with the ongoing trends.