Experiential Marketing

An optimistic, poignant, connection is brought forth when the consumers interact with the brand. Live events are believed to be very crucial for a company’s success by 80% of the global marketers. Experiential marketing is a very vital part of a brand’s advertising strategy and 77% of the existing marketers make use of it. Live events had a larger influence on 93% of the consumers than TV ads. Activation can induce 98% of users to feel more positive inclination towards purchasing, among which 80% claimed that live demonstrations and free samples significantly reshaped their decisions: if to buy or not. Hence, experiential marketing ideas have a role of a lifetime in increasing the reach of Business.

A marketing tactic that directly engages consumers, inviting and encouraging them to participate in the evolution of a brand, is known as experiential or engagement marketing. Such strategy emphasizes on actively connecting the brand with the consumers, rather than letting the consumers be sole passive receivers of messages. A live, one-to-one relationship that permits consumers to build connections with brands can thus be acquired by experiential marketing companies, either under event marketing or guerrilla marketing.

  • Event Marketing: A marketing strategy that promotes a brand, product, or service with an in-person or real-time engagement is called event marketing. These can be either online or offline events wherein the companies can take part as hosts, participants or sponsors. Marketers use both inbound and outbound event marketing strategies for promotional purposes.

E.g.: Coca Cola Happiness campaign- the relation between India and Pakistan, over years, has seen a lot of ebbs and flows. Coca Cola made use of it, brought people from both the countries together through a wonderfully executed “Happiness campaign”. This heart-warming campaign not only puts a smile on millions of people but also improved the brand value of Coca Cola gigantically as millions of people viewed the video on social media and online channels.

  • Guerrilla Marketing: An advertising line of attack intended for businesses to endorse their products or services in an eccentric mode with little budget spent is known as guerrilla marketing. Such marketing encompasses high energy and imagination aiming at clutching the attention of the world at large, a more personal and memorable level.

E.g.: Pokemon Go- This augmented reality gaming app was made accessible to consumers for free. People straightaway took part in one of the heftiest and most successful brand pushes of 2016. Pokemon Go is one such product that benefited massively out of guerrilla marketing.

There are never-ending creative possibilities with the experiential marketing. The superheroes at the SuperX Growth Hackers leave no stone unturned to dig into all these possibilities and come up with the most beguiling and in effect ideas apt for your business. No matter if you are looking to increase brand cognizance, improve a brand identity, or merely entice and secure new customers, our Avengers here have got it all by adapting the experiential marketing strategies that clout a brand’s values by flaunting the power of their ideas and the spirit the firm advocates.