LOADING

How to explain Growth Marketing (and more) to your mother?

Mom is always special to all of us, but its always difficult task to make them understand your job; especially if they are non-tech savvy. We present to you a one of a kind translation, throwing the online business world all the way back to the 80’s.

 

Growth Marketer

What I do (in under 100 characters)

I test new ways to improve how much money my website makes.

Simple comparison for old people

Think of my website as a neighborhood clothing store.
I test things like what to show in the front window, what should the sign say and what items we should keep next to the cash register.
I try to get as many people to walk through the door AND actually buy something, so things like “Everything up to 90% off!” might get people in, but might not be the best business model.

 


 

SEO Manager

What I do (in under 100 characters)

I make sure that when people search Google for something related to my website, it’s me they find.

Simple comparison for old people

Think of my website as a neighborhood clothing store.
I’m the one making sure that when people open the Yellow Pages book to look for a nearby store, I’m the first one they see listed.

 


 

Paid Campaigns Manager

What I do (in under 100 characters)

I promote my website by putting ads that lead to it on other websites.

Simple comparison for old people

Think of my website as a neighborhood clothing store.
I make posters to advertise the store I work for, and I hire kids who run around town and hang them everywhere.
Since no one cares about my posters, I found a new technique – when someone visits my store and doesn’t buy, I follow them home and hang a poster right on their front door. Sometimes it works.

 


 

Social Media Manager

What I do (in under 100 characters)

I promote my website/product across social networks (Facebook, Twitter etc.).

Simple comparison for old people

This one is easy. Most of the people have Facebook.

 


 

Content Manager

What I do (in under 100 characters)

I write articles that discuss the product I’m promoting, or the industry it’s in.

Simple comparison for old people

Remember how years ago ads in the paper used to be super long and looked like regular articles? So that’s pretty much what I do. The difference is that today, you need to try and be a bit more subtle, so people won’t notice that the last time I wrote something objective was in college.

 


 

Affiliate Manager

What I do (in under 100 characters)

I promote other people’s products, for a cut of the sale.

Simple comparison for old people

Think of the month before elections in a nice suburban neighborhood. I go from door to door, offering people money in exchange for them letting me put some campaign sign on their front lawn.
The signs I put are pretty magical, because I can later know how many people who saw them bothered voting for my candidate. I get paid for every vote I bring in, so even if the candidate loses, I win.

 


 

Product Manager

What I do (in under 100 characters)

I define and manage the development of what my website will offer people.

Simple comparison for old people

Think of the product as a building.
I’m the architect making the blueprints and sitting with the construction engineers to see it through. Also, luckily for my career path, my building is never “ready”. There’s always something to do- I’m constantly improving the first floors and adding new ones.

 


 

BI Analyst

What I do (in under 100 characters)

I monitor and analyze the numbers behind the business, to help figure out how to improve.

Simple comparison for old people

Think of my business (or website) as a neighborhood clothing store.
I sit around there and count EVERYTHING – how many people walk in, how many look at each item, how many end up buying and if they ever come back.
With all those numbers, I look for insights that would help us improve. For example, I could find things like “If a man asks for a salesperson’s help in the bra section, the chances of a sale are high. If he’s there for over 5 minutes without asking for help, call the cops”.

 


 

Have anything else to add? Want us to cover another job description? Do let us know!
Happy Mother’s Day

Social Shares

Join the other 44,896 folks who gets our blogs delivered to their mailbox.

Our goal is to educate on Growth Hacking, not to spam.

SuperX Growth Hackers

SuperX Growth Hackers is a team lead by passionate entrepreneurs and growth hackers who live and love hacking growth for startups.

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *