- 80% of B2B leads generated through social media come from LinkedIn.
- 57% of all LinkedIn traffic is mobile
- LinkedIn has more than 467 million users
- More than 1 million people use LinkedIn’s publishing platform, sharing over 130,000 posts each week
- 94% of B2B marketers use LinkedIn to distribute content
- 57% of companies have a LinkedIn Company Page
- 50% of B2B buyers use LinkedIn when making purchasing decisions
Home to a social network of over 500 million active professionals, LinkedIn is now the biggest social media network focusing on business and employment-oriented services that operate via websites and mobile apps. You can get tremendously granular with your audience through various types of LinkedIn ads available, aiding you to reach the people and companies that matter to you There are various diverse ad formats that you can leverage through LinkedIn. The most popular LinkedIn ad formats include:
- Sponsored Content: It helps to promote a piece of content that you already have on your LinkedIn company page.
- Direct Sponsored Content: It helps to personalize and test content in the news feed without creating posts on your LinkedIn company page.
- Sponsored InMail: It helps to drive more leads and engage your target audience by delivering personalized, private messages right to the LinkedIn inboxes of the users.
- Text Ads: It helps to create multiple ad variations per campaign, which makes it easy to test out the best-performing images and copy.
- Dynamic Ads: It helps to engage your users with dynamically generated, personalized ads.
- Lead Gen Forms: It helps to collect more quality leads from your ads on LinkedIn with pre-filled forms that include the LinkedIn profile information of users.
A half-baked LinkedIn page for your company is more awful than no company page at all. Hence, don’t ruin your firm with a poorly managed campaign on LinkedIn. SuperX Growth Hackers is your ultimate marketing destination. Your LinkedIn marketing is not just safe, but also reliable in the hands of the hardworking and trustworthy crusaders here.